Sunday, March 3, 2013

Strong island Spars

Introducing our new spar division: Strong Island Spars. We have been building superb, hand crafted and intelligently designed and engineered wooden spars for years but until December 2012 we had not resolved the issue of branding. We worked with our marketing guru and the folks at Design Principles, who are responsible for our beautiful web site, PBBS logo and all our marketing materials. The process of designing a logo was grueling. Each revision lead to another discussion and yet another revision. In the end, we are delighted with the outcome. This logo will be branded, literally, on all our spars.

Our marketing efforts have matched our growth as boat builders. We listen to the advice of people who know this stuff, and slowly things start to click, just like building a boat; step by step. In hind sight, it has been worth every step.

January: Building a Cold-Molded Custom Designed Catboat

January saw the hull come to life fast. The Crammers were a tremendous help, driving down from Boston each week to lay down veneers and then fair (translated: sand, sand, sand). 
February saw things slow a bit. Two boats shows and two snow storms really didn't help. The skeg and outer keelson were complicated by the fact that we were not 100% sure about the e propulsion yet. We were still debating systems but finally determined the shaft and prop size so that Seth could proceed. As of Friday, March 1st, the outer stem was glued up and the skeg cut and shaped. 
Scheduling a project like this in a busy shop is always a big challenge. The crew is hard at work but hours slip into days and then the owner will ask the all important question: how are we doing on time and budget? We have put every tool in place to track labor and materials but it's hard when you're actually involved in the work. Once in a while we had to take a break (deadline is looming) and extrapolate all our combined times to see where we are. It's an crucial part of the build that everyone is fully familiar with: how long does it really take to build this boat?
I have devised spreadsheets, three ring binders, little pocket notebooks, online time-sheets ad nauseam. But when the crew is deep into it it's really hard to stop. 
The crew at Pleasant Bay Boat and Spar Company is incredibly talented and responsible. They are invested in the positive outcome of all our projects, big and glorious to the small and thankless.They want our customers to be happy and are aware of the back story to each and every project that comes into the shop. You can't ask for a better crew to work with.
Visit our Catboat page on Facebook to see the full photo album of the Cranmer's catboat.